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| Industry > Advertising & Media |
| Offshore Advertising & Media |
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| Overview |
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Industry convergence, accelerated technology development, growth of new distribution channels and demand for licensed content are pressing issues confronting media and entertainment companies today. EPI360 collaborates with Advertising & Media companies for achieving their growth objectives by creating efficient distribution mechanisms that maximize revenue and lower operating costs.
With a unique sales model built around advertising and subscriptions, Media & Entertainment companies are facing several dichotomies such as the need for innovation v/s need to cut costs, customer attention v/s multiple media delivery, mass media v/s interactive media, advertising accountability v/s advertising skipping technologies, and so on. Technology is disruptive and is giving new weapons for strategic differentiation. |
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| Primary Features of our Solution |
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Web-Based Application, which makes it accessible anywhere-anytime. |
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Transparency to the clients as well as the employees. |
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Enhanced security features to have limited and allowable access of the resources. |
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Contains the details of a particular campaign for a client, which enables a manager to make an analysis. Details like Presentations, creative outputs, Guard Book, Press Clippings etc maintained and accessible to the client. |
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News/ Awards/ Research etc are made available to the Client. |
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Discussion Forum to allow the client and the company to interact with each other. Media schedule for a particular campaign are accessible to the clients. |
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Discussion forum have the facility of simple and advanced search mechanism. |
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Site also has information about the competing media companies and also the schedules of the various advertisements that are to appear on a certain date. |
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Site has global utilities like the Discussion Forum, Collaboration Module (which allows the user to make presentations to the client and also chat with the client. |
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It also has the facility to talk using VoIP). Also Net-Meeting features has been embedded. |
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| Benefits Delivered |
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Gained strategic and economic benefits associated with CRM by integrating their organizational capabilities – structure, processes and skills – into the integrated platform with the help of CRM Technologies to become more customer-centric. |
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Use of collaborative tools and discussion forum has lead to quality and disciplined discussion between the client and an ad agency. |
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Minimal or No investment in training of the users of this application since the entire application is web-browser based. |
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It streamlines communication otherwise done by telephone, fax and e-mail, greatly reducing the cost of sharing information across project and work teams. |
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As a single, central hub for large numbers of people, the application significantly reduces the lines of communications between different parties, including major customers, increasing productivity and saving time. |
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It serves as a central record between collaborating parties, reducing errors in communication. |
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Discussion forum have the facility of simple and advanced search mechanism. |
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It acts as an intellectual repository and enables knowledge management. |
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It can be equipped with Web-Cams and multimedia devices, to keep everyone up to speed on, say, the most current status of the project. |
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| Application Technology |
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Architecture: Two-Tier Architecture |
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Front End: JSP 1.2, JDK 1.3 |
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Web-Server: Orion Web-Server |
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Back End: Oracle 8i |
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